Recently, it was reported that Nike's Vaporfly Next percent running shoes may be banned from long-distance running, and Nike appears to be losing money, but has actually been given another chance to make a big name for it.
Nike "shoes" will be banned?
Vaporfly Next shoes, Nike's road-running professional shoes for sale in 2019, could face a ban from track and field governing body the IAAF.It turned out that the shoe's selling point was to "increase running efficiency by 4%."If Nike doesn't lie, it means that athletes can improve their running performance by nearly six minutes in a three-hour marathon and by about eight minutes in a four-hour marathon.To his death, Nike didn't make false claims, and the shoes helped many athletes break the world record for long-distance running.In October 2019, in particular, Kenyan athlete Kipchoge, wearing a special nike Vaporfly Next, became the first person in human history to run a marathon for two hours.Since then, there have been athletes wearing Vaporfly Next % to break records.At the Hagen-Yuan Marathon in Japan earlier this year, 84% of the athletes chose Vaporfly Next, with only a handful of the once-popular Arthurs Asics and Mizuno.Wearing The Vaporfly Next % improves runners' performance, almost becoming the consensus for the sport, which has led to some athletes' dissatisfaction.Because there are always athletes who can't wear TheVaporfly Next % because they have to wear sponsor-branded running shoes.As a result, a number of runners have filed a joint complaint with the IAAF and the Sports Integrity Organisation, accusing the shoe of giving athletes an "unfair advantage" and "potentially allowing elite athletes to run marathons for two minutes faster", thereby endangering track and field.Ryan Hall, the U.S. half-horse record-keeper and former "marathon native", even posted on Instagram that Vaporfly Next % is no longer a shoe, but a spring.The growing number of questions and accusations has forced world athletics to take the shoe seriously, with the organization responding that the IAAF has set up a working group to consider the issue.But it did not explicitly say it would "ban" the running shoe.Nike gets a free big ad
Nike will no doubt be hit if vaporfly Next is banned for future track and field events.But the brand Jun, this "shoe ban" is actually more like a free large-scale advertising campaign for Nike.Because, according to the Guardian, the world athletics team investigating Nike's Vaporfly Next running shoes is more considering what restrictions are needed on the carbon plate and foam technology on the soles, which are unlikely to be banned al completely.In other words, it's unlikely that Vaporfly Next % will be completely banned, but it's caused widespread concern around the world because of the storm, even directly out of the ring.This reminds Focus Jun of the day when Jordan was punished for wearing Air Jordan, and it was a big marketing campaign that was "blessed by disaster".In 1985, NBA rules were that "spring shoes" were not allowed, and only black and white shoes could be worn on the court.But at the time, Nike designed a new spring basketball shoe for Jordan, the red and black color scheme was conspicuous and a complete violation of NBA rules. The NBA issued a ticket to Jordan, rising from $1,000 a game to $5,000 later, and Nike paid for it out of his own pocket and asked Jordan to continue wearing it, which Jordan wore as a classic brand show, and Nike paid millions in fines (advertising fees).It was this ban that became the best ad for Nike, and Nike even used it as an inspiration to launch an ad, a large X with a pair of tricolor shoes with the word "No" written on it.If The Vaporfly Next % is really banned, or is severely restricted, Brand Jun believes that in Nike's style, it will take the opportunity to market and profit from the crisis.(Image from the internet, please contact this number for comment)
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